Our Chief ESTRATegy Officer (CEO)

Cebu Digital Marketing Strategist


Ruben Licera Has Been Featured in

RUBEN LICERA is the Chief ESTRATegy Officer of ESTRAT X Digital Marketing Agency. Ruben is passionate in sharing internet marketing strategies and tactics to its partners, clients and community.

Respected as one of Cebu’s well known Growth Hackers, Ruben is also a multi-awarded blogger and social media advocate from Southern Philippines.

Proudest Achievement to Date: Dad to two lovely boys: THIRD and FORT.

Working Principle:  Let your work speak in advance for you.

Weekend Habit: I am first a dad, that is why daddy duties will come first everyday. On weekends, I strive to allocate ample time with them. After all, quality time will always be about quantity also. =)

If I have USD 20.00, i would: Look for quality online courses and trainings to drop its regular rate to USD 10.00 or less and enrol in two courses that is timely relevant to me. It's the investment that gets me more returns.

QUALIFICATIONS

  • 14 years in blogging
  • 4 years in corporate advertising
  • 2 years working as Business Development Officer in a NGO
  • 4 years in a corporate life
  • 8 years running a business
  • 8 years  as a Digital Marketing Speaker
  • 2 Startup Weekend Mentor (Cebu and Bohol)
  • 5 years digital marketing events organizer
  • Diploma of Special International Marketing Training from Intfair XVII ( Rotterdam, Netherlands)
  • Graduate of Masters in Business Administration (MBA)
  • Graduate of AB Journalism


AWARDS AND CERTIFICATIONS

  • Google Digital Sales Certification (Google Academy for Ads, 2018 - 2020)
  • Google Shopping Certification (Google Academy for Ads, 2018 - 2019)
  • Mobile Sites Certification (Google Academy for Ads, 2018 - 2019)
  • Adwords Display Certification (Google Academy for Ads, 2018 - 2019)
  • Adwords Search Certification (Google Academy for Ads, 2018 - 2019)
  • Adwords Mobile Certification (Google Academy for Ads, 2018 - 2019)
  • Adwords VideoCertification (Google Academy for Ads, 2018 - 2019)
  • Google Digital Sales Certification (Google Academy for Ads, 2018 - 2020)
  • Google Analytics Individual Qualification (Google Academy for Ads, 2018 - 2019)
  • Adwords Fundamentals (Google Academy for Ads, 2018 - 2019)
  • Google My Business Basics (Google Academy for Ads, 2018 - 2019)
  • Certified Inbound Marketing Professional (Hubspot Academy, 2017)
  • Certified Content Marketing Professional (Hubspot Academy, 2017)
  • Certified Email Marketing Professional (Hubspot Academy, 2017)
  • Growth Driven Design Agency (Hubspot Academy, 2017)
  • Content Marketing Strategist (Hubspot Academy, 2011)
  • Certified Social Media Specialist (SO ME Academy, UK, 2017)
  • Certified Social Media Strategist (Silicon Valley Digital Marketing Institute, 2016)
  • Social Media Advocate of the Year (Cebu Media Excellence Awards 2014)
  • Blogger of the Year (Cebu Media Excellence Awards 2014)
  • Certified Social MediaProfessional (Hootsuite University | 2014)
  • Certified SEO Professional (ExpertRating.com | 2011)
  • Certified Inbound Marketing Professional (Inbound University, Hubspot | 2011)
  • Cebu’s Top Blogs ( Pinoyworld.org | Best Cebu Blogs | 2008)
  • Best Media Blog Finalist ( Philippine Blog Awards | 2008 )
  • National Youth Parliament ( Chairman, Values Committee | 2004)
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