Top Digital Marketing Experts and Authorities That You Should Follow

By Ruben Licera / a few months ago

For every great person, a disciple always emerges. The best way to learn is always to learn from the best.

Digital marketing probably wouldn’t have been popular if not for the efforts of a number of people. It wouldn’t have been the trend if certain individuals did not make it to be the trend.

Just like how Aristotle learned from Plato, his teacher, and became a great philosopher, you can also learn from the digital marketing experts and create a name for your business venture.

These people have been in the field of digital marketing for quite long, and they have already familiarized the path of this rocky road. Their experience and achievements earned them the titles of experts and credible authorities to help you learn of their ways.

The following list of digital marketing experts are compiled after an amount of tremendous research, taking into consideration expertise in the fields of digital marketing, analytics from social media mentions, relevance of achievements, and knowledge of current trends.

The list starts here:

35.) Joe Pulizzi

Joe Pulizzi is a content marketing leader and evangelist. He is the founder of Content Marketing Institute, a company dedicated to educating and training entrepreneurs in content marketing. Some of his books include Killing Marketing, and  Epic Content Marketing. He is also known as an entrepreneur, speaker and podcaster.

Find him at:
Website | Twitter | Facebook | LinkedIn

34.) Pamela Lund

Pamela Lund specializes in ROI based PPC Management Services. She is a Pay-per-click marketing specialist, having an expertise in Google AdWords, Facebook PPC Marketing, LinkedIn Ads, and Bing Ads. She can help you as an e-commerce consultant, business efficiency consultant, and personal efficiency consultant.

Find her at:
Website | Twitter

33.) Chris Ducker

Chris Ducker is best known as a “virtual CEO” and founder of Youpreneur.com, a community of vloggers, speakers, authors, and digital marketers trained to establish a timeless business from the strong foundations of one’s brand. He wrote the best-selling book Virtual Freedom and Rise of the Youpreneur.

Find him at:
Website | Facebook | Twitter | Youtube

32.) Joe Kerschbaum

Joe Kerschbaum is the Vice President, Client Services of 3QDigital, an author and speaker. He also wrote the book PPC: An hour a day and shared insights about paid advertising. He is a regular contributor in Search Engine Watch, Website Magazine, and Visibility Magazine.

Find him at:
Twitter

31.) Elizabeth Marsten

Elizabeth Marsten is currently the Senior Director of e-Commerce Growth Services at CommerceHub. She is an expert in paid search, account and client management, marketplaces and catalog management for brands and retailers. She authored the book Lynda and Web Marketing for Dummies.

Find her at:
Twitter | LinkedIn

30.) Pam Moore

Pam Moore is a social media speaker, consultant, coach and trainer. She is the CEO and founder of Marketing Nutz, a consulting agency concentrating on social media, branding, digital marketing, and content marketing programs. She is dedicated to building brands and integrated platforms that deliver measurable results.

Find her at:
Website | Facebook | Twitter | Youtube | LinkedIn

29.) Tim Ferriss

Tim Ferriss is a Wall Street Journal and New York Times bestseller, a technology advisor, and one of Fast Company’s Most Innovative Business People. He is best known for his podcasts that garnered over 200 million downloads. He also wrote the books The 4-Hour Workweek, Tools of Titans and Tribe of Mentors to name a few.

Find him at:
Website | Twitter | Facebook

28.) Gary Vaynerchuk

Gary Vaynerchuk is the CEO of VaynerMedia, an advertising agency that offers services such as modern video production, media planning and distribution, influencer marketing, and Google and Alexa services. Gary’s team has focused on helping brands tell their stories on social media. Some of their clients include, General Electric and Pepsi-Co.

Find him at:
Website | Facebook | Twitter | Youtube

26.) Brian Fanzo

Brian Fanzo is a millennial keynote speaker, a change evangelist and an expert in digital marketing. He runs a technology-focused video twitter chat show called Cloudtalk and talks about social media, mobility, analytics and cloud. He is also known as a Live Video Industry expert building out and executing 30+ live streaming brand strategies for major brands such as IBM, Dell, SanDisk and HP.

Find him at:
Website | Twitter | Facebook | Youtube | LinkedIn

25.) Nick Cicero

Nick Cicero is an expert in social video analytics. He is the founder and CEO of Delmondo, dedicated to creating digital content and performing cross-channel social video and post analytics. He is a leader in setting up new and innovative social publishing and analytics tools for the world’s largest brands and publishers such as MTV, Univision, and Universal Music Group.

Find him at:
Website | LinkedIn | Twitter

24.) John Lee

John Lee is an international speaker and author. He is also the founder of Wealth Dragons Online, an online learning platform for aspiring business entrepreneurs. A self-made millionaire, John speaks about digital marketing, entrepreneurship and business growth. He is a definition of success because of hardwork and tenacity.

Find him at:
Website | Twitter

23.) Andrew Goodman

Andrew Goodman is the founder of Page Zero Media, an agency that specializes in PPC strategy and tactics. His team focuses on Google AdWords management, intuitive reporting, testing, analytics, conversion tracking, and automation. They got everything you need concerning paid search.

Find him at:
Website | Twitter

22.) Mari Smith

Mari Smith has earned titles such as “Small Business and Facebook Marketing Expert” and “Top Social Media Power Influencer”. She is definitely a big name in social media marketing. She focuses on social media training, consulting, and thought-leadership to help businesses increase reach, engagement, and conversions of ideal customers. She is the leading authority in Facebook marketing.

Find her at:
Website | Facebook | Twitter | Youtube | LinkedIn

21.) Tim Ash

Tim Ash is a digital marketing and conversion rate optimization expert and speaker. He is the CEO of SiteTuners, an agency that specializes on strategic growth acceleration, and author of Landing Page Optimization. Tim is well-versed in user-centered design, online behavior, neuromarketing and landing page testing. Companies like Google, Facebook, Canon, Nestle and Yahoo! have been beneficiaries of Tim’s web optimization strategies.

Find him at:
Website | Facebook | Twitter | LinkedIn

20.) Scott Stratten

Scott Stratten is an author of 5 best-selling business books, and owners of UnMarketing Inc. He and his wife have been speaking all over the world about the secrets to successful marketing. Companies such as PepsiCo, IBM, and Microsoft are among the many companies that have asked them for useful advices. Their books include UnBranding, UnMarketing, UnSelling and The Book of Business.

Find him at:
Website | Twitter | Facebook | Youtube | LinkedIn

19.) Justin Cutroni

Justin Cutroni is a web analytics expert. He is a Google Analytics Certified Partner and works with marketing and IT teams to develop processes needed to generate business insights and data. Justin is respected in the web analytics industry and has earned the title “analytics evangelist” by helping businesses incorporate data in making their decisions.

Find him at:
Website | LinkedIn | Twitter | Google+

18.) Avinash Kaushik

Avinash is an author of two best-selling books Web Analytics 2.0, and Web Analytics: An Hour A Day. He is also a digital marketing evangelist and co-founder of Market Motive, which provides online marketing education courses. He has also spoken on conferences, universities and large-scale companies. He is most popular in the field of digital marketing, and digital analytics.

Find him at:
Website | LinkedIn | Twitter | Facebook

17.) Heidi Cohen

Heidi Cohen is a marketer, professor, and journalist. She is best known for her work The Actionable Marketing Guide which sums up marketing insights on social media, content marketing and mobile. She also defined the marketing basics including branding and PR definitions.

Find her at:
Website | Facebook | Twitter

16.) John Rampton

John Rampton is a serial entrepreneur and influencer. He is also an active speaker and traveled all over the world to coach aspiring entrepreneurs. John is also passionate about teaching entrepreneurs the best startup guides for their businesses. He is the founder and CEO of Due, a company that provides merchant services and premium invoicing to help business owners get paid.

Find him at:
Website | Twitter | LinkedIn | Youtube

15.) Larry Kim

Larry Kim is the founder of WordStream, the leading provider of AdWords and CEO of MobileMonkey, Facebook Messenger’s leading marketing platform. Larry is an expert in pay-per-click advertising and has an in depth knowledge of what sells on the Internet. He focuses on advertising and product management.

Find him at:
Website | LinkedIn | Twitter | Facebook

14.) Jeff Bullas

Jeff bullas has been labeled as a content marketing influencer, social media marketing strategist, and a well-known speaker. Jeff helps businesses by digital marketing and the use of social media networks to grow. He knows how to work on social media channels to change the course of businesses leading closer to success.

Find him at:
Website | Twitter | Facebook | LinkedIn | Instagram

13.) Danny Sullivan

Danny Sullivan was a journalist by heart who inquired of the digital and search marketing place from 1996 to 2017. He has worked with Google and studied about the complexity of searches and provided solutions to issues that arose regarding it. He is an expert in search engines and has written about it in different pages like Search Engine Land, MarTech Today, and Marketing Land.

Find him at:
Website | Facebook | Instagram | Twitter | LinkedIn | Youtube

12.) Barry Schwartz

Barry Schwartz owns a consulting firm Rusty Brick which focuses on identity and branding, website and mobile development, marketing technology and custom web software. He also runs Search Engine Roundtable, a website dedicated to the most interesting threads that take place in Search Engine Marketing forums. His team specializes in helping businesses decrease costs and increase sales.

Find him at:
Website | Youtube | LinkedIn | Twitter | Facebook

11.) Rand Fishkin

Rand Fishkin is best known in the field of search-engine optimization tools, resources and community. He was the CEO and co-founder of SEOmoz, a consulting company and software business. Rand focuses on marketing, entrepreneurship, and spread of influence in his new website Sparktoro. His team’s mission is to make websites, blogs, podcasts and social accounts reach its audience better. He also wrote Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Find him at:
Website | Facebook | Twitter | LinkedIn

10.) Marcus Sheridan

Marcus Sheridan is an award-winning speaker and labeled as “web marketing guru” by the New York Times. He is the founder and president of The Sales Lion, a consultancy firm dedicated to inbound and content marketing strategies. Marcus and his team is well-known for keynotes, workshops, sales/marketing coaching and HubSpot training. He wrote the books They Ask You Answer and Stop the Yawns.

Find him at:
Website | Twitter | Youtube

9.) Jay Baer


Jay Baer is a keynote speaker, author, digital expert, and a trusted advisor to many brands. He is a winner of America’s Best Marketing Podcast and belongs to the Marketing Hall of Fame. He is the founder of Convince & Convert and five multi-million dollar companies. Jay is focused in digital marketing strategies that attract customers and retaining them. His company has great experience with content marketing, social media, digital analytics, email, and organic search. Some of his books include Hug Your Haters, Youtility and The Now Revolution.

Find him at:
Website | Podcast | Twitter | Facebook | Instagram | LinkedIn

8.) Zac Johnson

Zac Johnson is a well-known entrepreneur, online marketer and blogger. He is the owner and founder of several blog sites such as Blogging.org. and ZacJohnson.com. He teaches his audience how to make money online through affiliate marketing, blogging, lead generation and sale of expertise. He has online courses and website tutorials to help you earn millions of dollars while connecting to businesses and brands across the world.

Find him at:
Website | Twitter | Facebook | Google+

7.) Pat Flynn


Pat Flynn is a blogger and podcaster that takes entrepreneurship in a whole new level. He makes income experiments and shares the results with his audience. Flynn popularized the idea of “income reports” and detailed how much his business makes every month. He is committed to educate readers about the importance of such reports in their businesses and teach proven strategies to optimize online businesses for passive income. His expertise includes online entrepreneurship, digital marketing and lifestyle businesses. He also authored the books Let Go, and Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money.

Find him at:
Website | Youtube | Twitter | Facebook

6.) Ramit Sethi


Ramit Sethi is an American finance advisor and entrepreneur. He is the founder of Growthlab.com, an end-to-end online marketing resource, and IWillTeachYouToBeRich.com. He is also best known for his finance book I Will Teach You To Be Rich which became a New York Times bestseller. As an entrepreneur, he has taught thousands to manage their personal finances and to become rich. Ramit has also released multiple courses online such as, Earn 1k, Zero to Launch, Call to Action and Accelerator.

Find him at:
Website | Twitter | LinkedIn | Instagram

5.) Darren Rowse


Darren Rowse is renowned in the field of blogging. He is a blogger, speaker, consultant and founder of several blogs and blog networks including b5media, ProBlogger, Digital Photography School, and SnapnDeals. His website, ProBlogger, concentrates on helping bloggers add income streams to their blogs. He is the man you should come running to if you have questions about blogging. Darren has also authored a book called ProBlogger the Book which contains an ordered version of his blog specifically written for new bloggers.

Find him at:
Website | Twitter | Facebook | Google+ | LinkedIn | Podcast

4.) Brian Clark

Brian Clark is the expert you’ll need in content marketing. He is the founder of Copyblogger, CEO of Rainmaker Digital, host of Unemployable, and curator of Further. Brian is focused with creating valuable information that attracts attention, drives traffic and builds businesses. His digital commerce company, Rainmaker Digital, helps more than 200,000 customers by using useful content, smart copywriting and exceptional products and services. Brian Clark guarantees his customers the kind of audience-focused content that will help them achieve their business goals.

Find him at:
Website | Twitter | LinkedIn | Facebook

3.) Neil Patel

Neil Patel is a New York Times bestselling author, a top marketer, and a brilliant entrepreneur recognized by President Obama and the United Nations. He is the founder of Crazy Egg, Hello Bar, and KISSmetrics. His website focuses on helping clients grow traffic on their websites by using different tools. His blog covers entrepreneurship, conversion optimization, marketing and sales. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. He authored the book Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum.

Find him at:
Website | Twitter | Facebook | LinkedIn | Youtube

2.) Guy Kawasaki

Guy Kawasaki is an American marketing specialist, evangelist, author and speaker. He has spoken to clients such as Apple, Nike, Google, Microsoft, Audi and countless number of associations. He was one of the people behind the marketing of the Macintosh computer line and popularized “evangelism marketing” or an advanced type of word-of-mouth marketing. Currently, Guy is the chief evangelist of Canva, an online graphic designing tool, and a brand ambassador for Mercedes-Benz. Some of his books include The Art of the Start 2.0, The Art of Social MediaEnchantment, and nine other books.

Find him at:
Website | Twitter | YouTube | LinkedIn | Google+

1.) Seth Godin

Seth Godin is a world-renowned author, blogger, and entrepreneur who always creatively come up with marketing ideas. He is best known for his speakership in seminars and more than 60,000 people have taken his online marketing courses. A teacher at heart and a writer, he has more than 18 worldwide best sellers books in the course of his career. His blog, which is updated daily, talks about his life experiences that may help aspiring entrepreneurs.

Find him at:
Blog | Podcast | Website | Twitter | Facebook

Earning the title of an expert is not easy. These people went through all sorts of circumstances to get to where they are right now. The road was definitely rocky and curvy, but they managed to conquer it all- and has grown familiar with it.

If there’s one thing to learn from them, that is dedication and commitment. Success doesn’t happen overnight. You have to work for it steadily.

Your time to shine might not be now, but for sure the light is at the end of the tunnel. The people above will help you in your journey to success. Follow their footsteps and soon you will be standing in their place too.

The best way to learn is to learn from the best.

 

About the author

Ruben Licera

ESTRAT X's Chief ESTRATegy Officer (CEO) Ruben Licera Jr empowers businesses by providing them actionable digital marketing strategies. Know more about him via his personal website or here.


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