About the author

Iren Licera

ESTRAT X's Chief Xperience Officer Iren Licera’s superb mastery of social media marketing, strategic content planning, creation and execution makes her one of crucial core executives. Iren's open-mindedness to do extra in every task makes her the prime go-to lady of ESTRAT’s loved clients. Read more about her here.


Social Media Marketing Trends for 2018

By Iren Licera / 10 months ago

What is social media marketing? Social media marketing is the use of websites and social media platforms such as Facebook, Twitter, Instagram, and Snapchat to promote products, brands, or businesses. Social media platforms or social networking sites are constructed for building virtual communities, allowing individuals, organizations, and even businesses to interact with one another. When […]


Social Media Managers Bootcamp

By Iren Licera / last year

UPDATE: We are overwhelmed by your support! This training is currently fully-booked. However, please don’t hesitate to sign up so that we can notify you as soon as we have scheduled a rerun of this training. Social Media Marketing and Management is one of the hot online jobs that any outsourcing client is looking for. […]


Social Media Marketing for Restaurants Best Practices for 2017

By Iren Licera / a couple of years ago

Knowledge, put into action, is power. And so knowing the Social Media Marketing for Restaurants best practices for 2017 is going to be your ammunition against the barrage of competition in the restaurant industry as you have to understand all the ways on how to turn social media as your greatest advertising advantage. In an […]


Social Media Marketing for Video Marketing Campaign

By Iren Licera / a couple of years ago

Video marketing campaign is now easier and less expensive through social media sites. Add to that the fact that people are now spending more time watching videos on mobile than watching TV, according to John Koetsier, Mobile Economist at Tune. Social Media sites have different style, approach and policies. These are not restrictions, but are challenges […]