About the author

Ruben Licera

ESTRAT X's Chief ESTRATegy Officer (CEO) Ruben Licera Jr empowers businesses by providing them actionable digital marketing strategies. Know more about him via his personal website or here.

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Top Digital Marketing Authorities and Experts That You Should Follow

By Ruben Licera / a couple of months ago

For every great person, a disciple always emerges. The best way to learn is always to learn from the best. Digital marketing probably wouldn’t have been popular if not for the efforts of a number of people. It wouldn’t have been the trend if certain individuals did not make it to be the trend. Just […]

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The Ultimate Guide to Digital Marketing Strategies for Local Businesses

By Ruben Licera / a couple of months ago

Admit it. A business has little to no opportunity to grow without any marketing. Whether it’s the traditional or the modern way of marketing, any business needs marketing to thrive. Marketing your local business sounds exciting, but it can never be that easy. There are the traditional ways of marketing that you can choose from, […]

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Ultimate Guide to Facebook Ads for Local Businesses

By Ruben Licera / a couple of months ago

Have you ever asked yourself whether you have really done all your best to promote your brand or business? If yes, then what stops you from increasing your sales? If no, why not try? Everyone might seem to be successful in their marketing campaigns except you, or the friend of the friend of your friend. […]

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The Ultimate Guide to Social Media Marketing for Local Businesses

By Ruben Licera / a few months ago

It’s 2018. The world is headed for a digital and technology-driven lifestyle. The trend is definitely not yet fading away. What are you looking at? Are you scrolling through your Facebook News Feed, Twitter Feed, or randomly staring at people’s Instagram pictures and snapchats? Social media is NOT the next big thing. In fact, it […]

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Ultimate Guide to Google My Business for Local Businesses

By Ruben Licera / a few months ago

You may be wondering how people perceive your local business, but you may better ask yourself: “are people going to find me at the time they need to,” or “how fast can they look for me in the first place?” Google My Business is just one of the wide array of tools provided by the […]

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The Ultimate Guide to Local Search Engine Optimization (SEO)

By Ruben Licera / a few months ago

Local SEO is vital and important. If you are not employing this strategy today, you are missing a lot of opportunities for your local business. Local Search Engine Optimization (SEO) is more than just appearing on the search engines – it is about appearing on top of that search keywords your prospect client is using […]

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Digital Marketing for Real Estate Industry

By Ruben Licera / a few months ago

The real estate business has seen a great opportunity with digital marketing. With a very large number of people using the internet and most of them preferring to use it first rather than go to a real estate agent, having an online presence gives real estate brokers a definite edge over their competitors that don’t […]

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