About the author

Ruben Licera

ESTRAT X's Chief ESTRATegy Officer (CEO) Ruben Licera Jr empowers businesses by providing them actionable digital marketing strategies. Know more about him via his personal website or here.

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Ultimate Guide to Mobile Marketing for Business

By Ruben Licera / 10 months ago

Are Mobiles really effective for Internet Marketing? Mobile marketing has been evolving rapidly, especially since recent statistics say that there are nearly six billion smart phones in the world. You can barely step outside your house without seeing someone checking their phones for messages or updating their Facebook page. Statistics show that 74% of shoppers […]

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Top Digital Marketing Trends to Watch Out for In 2018

By Ruben Licera / 10 months ago

What is digital marketing? Digital marketing, often referred to as internet marketing, online marketing, or web marketing, is the marketing or advertising of products via digital technologies, mainly on the Internet and its components like the social media, electronic mails, etc. It is done through the utilization of digital mediums such as mobile phones, TV, […]

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Top Social Media Hacks You can Use in Growth Hacking

By Ruben Licera / 11 months ago

Social media is fun and addictive but when you are a business trying to reach your audience, these networks can be a pain to understand. Just when you think that you have it all figured out, they suddenly come up with new and exciting changes which usually put all your efforts and hard work down […]

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Key Digital Marketing Strategies and Trends to Master and Prepare for 2018

By Ruben Licera / last year

Species that adapt to survive doesn’t solely rely on strength, according to Charles Darwin. This perspective is also applicable in digital marketing not only in biological evolution. Platforms, approaches, methods, and strategies are evolving now in the digital era.  Consumers are now engaging products and brands on platforms that were not present a couple of […]

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Instagram Marketing for the Food and Beverage Industry

By Ruben Licera / last year

Since its launch in 2010 – more than 700 million users around the globe have already signed up, more than 16 billion photos have been shared, and an average of 55 million of photos uploaded each day – Instagram is certainly one of the fastest growing apps today. That’s a lot of selfies one might […]

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Top 7 Video Marketing Tips For 2017 — Straight From The Experts

By Ruben Licera / last year

Every year brings new progress, and nowhere is change more palpable than in the field of technology — and how people use it. The field of marketing, which is perennially affected by technological progress, likewise roars along at full speed. The year 2017 will see the dawn of new techniques, the plateauing of old ones, […]

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The Ultimate Step-By-Step Guide to Facebook Advertising

By Ruben Licera / last year

Facebook is an online networking site which allows users to post pictures and videos, send messages and reach out to anyone in a few easy clicks. It has been recognized as one of the top social media platforms used by the present generation. On the existing year, more or less all and sundry has an […]

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Trends and Tips for an Effective Video Marketing Campaign in 2017

By Ruben Licera / a couple of years ago

Digital Marketing in 2016 has been effective when it comes to initiating new trends. That we think would be extensive by 2017. It’s already the last quarter of 2016 and in groundwork of what’s coming up with Video Marketing in 2017, we’ve collated some trends and tips for you to have an Effective Video Marketing […]

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