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Web Design Trends
Oct 24

Web Design Trends and Predictions for 2017

By Ruben Licera | Growth Hacking

We are already at the digital age where almost everyone can connect to the Internet with ease. And for every site owner out there, taking note of this change would benefit them the most. That means opting their site to give it more impact, turn in more traffic and ultimately gain more profit. And aesthetics alone doesn’t cut it anymore.

Here are some of the upcoming web design trends this coming 2017.

Mobile Responsive

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Today, most of the people surfing the internet would gladly use their mobile phones over their laptops or desktop units to do so. That’s simply another way of saying that a Responsive web design will the best option of anyone this coming year and most probably, in the coming future. In fact, a recent study shows that mobile online search uses will greatly overtake laptops and desktop internet use in 2017.

So whether you like or not, Responsive will be here to stay, for good. You can either take it and make your site applicable to mobile devices or ignore over half of your potential viewers in the coming future.

Video Marketing will be more crucial to Marketing

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2016 marked a huge change and turn-around of people using and engaging in visual content via social media. Most notable of it is the use of Facebook Video daily views that had increased from 1 billion to 8 billion views in the past year.

Video consumption will still continue to rise as people who prefer to learn more product best by video rather than reading a manual or speaking on a phone.

For companies aiming to reach this market, it is best that they start to invest in explainer videos or learn doing explainer videos from professional creators for their products and services.

Less Clicking More Scrolling

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With the increasing number of people shifting to mobile phone use, it’s only natural that the need for more scrolling pages will only grow. I can’t see why not, as it’s much easier to use, navigate and load pages that way. And in terms of mobile experience, this one rocks.

Flat Design

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Gone are those unnecessarily artistic web designs that may have made everyone gasp in awe 3-5 years ago. What the users want now are more simplistic yet efficient web designs that are easier to use and navigate through. Flat web designs achieve this feat with ease.

This minimalistic approach is much more applicable to mobile users as they can easily browse through it with their smartphones. And because they’re simple, loading these pages won’t be a problem as well. Flat Design is already making its mark now – it will only grow more popular this coming year.

Typography will matter

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Though not exactly applicable when it was first introduced because of its high costs (type-kits were damn expensive back then). However, ever since Google Fonts showed up in the markets, for free, Typography web designs are making their way back into the trend flock again. A perfect blend of creative image and words makes this one a popular web design which would still be in 2017.

Less is More

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Web designs don’t need to be artistic, image filled to draw in viewers. Being too technical and making your site too complex to navigate through will make it much harder for you to get a decent traffic as well. What one needs to aim for now is to provide a basic, simplistic look for their site while not jeopardizing any of its efficiency.

“Simplicity at its best” – sites designed based on these ideals will likely get more exposure than one that isn’t. Keep it concise and straight to the point – don’t make your viewers run around in circles.


Based on how the technology that we have today, it’s easy to predict which would be the hottest trend in the coming year. However, that still doesn’t mean that it would be a hundred percent correct, unless you climbed aboard a time machine and saw the future – that would be great then.


What to Consider When Creating Responsive Design-Friendly Content

How to Craft an Effective E-commerce Video Marketing Strategy

Web design trends predictions for 2015

Flat Colors

Why your typography doesnt need to be readable

Less is more

Jul 07

Ethical Growth Hacking Strategies to Increase Your Website Traffic for Startups and Small Businesses

By Ruben Licera | Digital Marketing Strategies , Explainer Video , Success Stories

Do you know why Google cannot simply create its own version of Instagram – or any other new innovation for that matter – and then launch it for the whole world to see? Because beyond a great product should be a clear strategy on how to move users to switch to a new platform.

In the same sense, it is useless to build a huge thousand-dollar or even million-dollar website complete with awesome functionalities when it does not even get the traffic that it deserves.

And that is where the role of a growth hacker comes in.

Exactly what is it?  The term growth hacking was coined from Sean Ellis in 2010 which he defined as the “people whose true north is growth”. Simply put, their job is to use all their knowledge of product and distribution channels in order to find ingenious ways to grow their user base or audience.


Ethical Growth Hacking Strategies for Website Traffic

In the early stages of your start-up, you will probably already have created a prototype and created a landing page for your product in order to get leads, sign-ups and even sales. The conversion funnel involves acquisition, activation, retention, referral and revenue – but if you cannot quite get people into your website, which is right at the top of the process, then you will have a hard time getting through the rest of them.

Whatever your product or company might be involved in, here are some ethical growth hacking strategies that you might want to apply in order to get that much needed traffic into your landing page.



Increase Your Website Traffic

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SEO tactics may have been effective in increasing website traffic over the years but remember that it is not the be-all and end-all of your strategy. Many top digital marketers do swear by the following fail-proof SEO techniques and it would not hurt to try a few, if not all, of them.

  • Keyword Research

Keyword research is very important: you want to make sure that you rank well in the words that people are searching for. However, becoming popular for specific keywords can be very difficult especially if you are just starting out your site.

Exactly how effective is the use of long-tail keywords in your content marketing plan? Neil Patel shows how he was able to generate more than 20,000 monthly visitors because of it.

  • Images and Infographics

What is with images and infographics that make them huge drivers of traffic? Visual content should not be considered as a separate piece of content but as an access to more valuable information.

One of the main advantages of using images is that they can be used across various social media. Don’t you want to click through a link when it has better images compared to when they are just plain text?

Infographics, although traditionally filled with lots of data and statistics, have been modified to look more attractive and creative. Among the best performing visual marketing strategies find their infographics shared over and over by other people. This leads to more click through to their links and thus, free marketing for the site.

  • Inbound and Outbound Links

Links are a complicated thing is for sure: both inbound and outbound links can help in increasing your site’s Google search rankings and traffic.

Basically, inbound links would tell search engines that your site contains highly valuable information that other sites, especially bigger ones, trust enough to share to their readers. It also provides more referral links so that people would click through and read when they would have otherwise not visited it in the first place.

On the other hand, outbound links can also be used to your advantage even if it means driving traffic away from your site. Linking to high authority sites provides search engines with a clear idea on what your blog is all about. Additionally, it also helps build relationships with the top bloggers in your niche.

  • High Quality Long Form Content

Coschedule’s Garrett Moon had a lengthy discussion about using long form content for your blog posts. He did found out that posts that are beyond 1,700 words rank higher although not necessarily first. And while there is no clear correlation between back links and the length of the content, it is quite clear that a 500-word post simply is not enough to get the point across.

One thing to be learned about the study is that the biggest aim should not be about creating long posts but instead creating high quality content that readers will want to read through over and over again. It is okay to go past the 700-word mark but it is also pointless to endlessly blab and put on filler words just so you could reach the word count.

Long-form content also means more time for your readers on your blog and with such a comprehensive and well-organized post, it would not take long until you position yourself into becoming an authority in your niche.

Churning out 2000 word blog posts can be exhausting but the trick is to stay consistent and to publish on a regular basis. Google loves sites that are regularly updated: a high-quality long form post at least once a week can do wonders in increasing traffic to your website.


User Experience, Mobile Optimization and Site Speed

Increase Your Website Traffic

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Is it possible for your Google search rankings to improve based on user experience alone?

The answer is that it is highly possible – through a behavior called pogosticking.

Pogosticking is when users go to the Google search engine to look for answers then click on a result from the list. The user usually goes back and forth between the search results and the different websites presented until they are satisfied with the answer.

In his book, In the Plex, Stephen Levy says that there is a high likelihood that Google measures user satisfaction as they click on the search results. And, the best sign to a satisfied user is through long clicks – when they would go into a search result, usually those in the top, and did not return to look for more answers.

However, it is important to take not that the use of mobile devices has clearly overtaken Internet usage versus desktop. If your site is not properly configured for smartphones and tablets, it will likely lower your Google search results for mobile queries. Having a mobile responsive site will help increase user satisfaction, increase rankings and thus, traffic to your website.

Additionally, improving site speed also helps in improving user satisfaction and Google has confirmed that, indeed, site speed helps in increasing your site’s rankings. Keeping this in mind, make sure that both desktop and mobile sites will easily load in order to keep your visitors from leaving.


Social Media Marketing

Increase Your Website Traffic

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Social media may be annoying and can be such a waste of time but, let’s face it: it provides a lot of potential for any small business to grow.

Most consumers make use social media to connect with their favorite brands but they also use it to look for product and service recommendations based on what their family, friends or co-workers are saying. The reason why influencer marketing is extremely effective is that they provide the best quality reach to a targeted audience.

Social media marketing is here to stay and the pros continue to unfold ingenious ways to use it to their advantage. In addition, paying for advertisements through social media is much cheaper and also much more effective compared to traditional media.


Email List Building

Increase Your Website Traffic

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However, the biggest downside to using social media to market goods and services is that their algorithms continue to change every single day.

Facebook has focused so much on getting money to pay advertisements so that a post from a Facebook page that has thousands – or even millions – of fans will only be seen by a tiny fraction, oftentimes barely 10 percent of its followers.

The reason why building an email list is a more effective marketing strategy is that they are usually targeted: these people trust you enough to provide something as private as an email address because they are genuinely interested in what you have to offer to them. Plus, an email list can be reached out to anytime whereas your social media followers can’t be.


Video Marketing

With the emergence of visual marketing, the use of videos in lieu of, or as an alternative to, articles have become a trend. People have become busier than ever and only really have a few seconds to spare.

Syed Balkhi of List25 and WPBeginner has been changing content formats for his sites and has been using multiple platforms, such as YouTube, to do so. By turning his articles into videos, List25’s YouTube channel has grown to 1.3 million subscribers and has gotten more than 200 million views. Using the same strategy for WPBeginner, he was able to increase the subscribers, now at 8000, as well as increase sales in his WordPress plugins.


Webinars and Alternative Products

Everyone loves freebies – who doesn’t? So, if you know something really valuable, why not create a document, an e-book, an exclusive video or even an app that your readers can freely download or view once they sign up on your site.

This strategy basically works in two ways: you build your email list and you also increase your reach especially when viewers start sharing about it to their respective followers. Simply getting the word out about your awesome offer is enough to get the ball rolling and you can use the domino effect to your advantage.

Co-schedule does a great job at increasing their traffic and followers by constantly providing high-quality posts – and adding content upgrades or those bonus contents that can be accessed in exchange for an email address.

Webinars work pretty much the same way as content upgrades but readers have the chance to interact more through a short question and answer portion at the end of the talk.

Whichever type of alternative product you decide to offer to readers, the most important thing to remember is to always provide value in order to attract and thus increase traffic to your site. Webinars and bonus contents require a lot of planning and design (remember that the title is the first thing readers see!) and should be well-thought of, keeping the audience’s satisfaction always in mind.


 Community Building

Increase Your Website Traffic

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For small businesses and startups, the Internet is no longer just about promotion. People are no longer easily fooled and are, in fact, easily turned off when there are advertisement and promotions right in their face.

If traffic is what you are aiming for, answering questions that the community is look for is very important. Organic traffic, which is the traffic that comes from unpaid sources such as search engines, is very important if you want your business to succeed.

However, if you want to rank high in the search results, you need to make sure that you create high-quality content that is also valuable and useful to your readers. Create a community, have them ask you questions, provide them quality answers – and more – and become an authority in your niche. You do not only create a loyal community of followers but you also help your website rank well.

The Internet constantly creates a million ways to for the digital marketing professionals to come up with growth hacking strategies that can help increase traffic to a small business or a start-up’s website.

Growth hacking requires a lot of studying and analyzing charts and statistics as well as a lot of thinking outside the box. Do not be scared to try out new things and document the entire process, whether they work or not. And, of course, learning from the experts and from those who have been there does not hurt as well. Use their strategies, tweak it and improve it to fit your website’s goals.

Apr 09

Top Website Design Tips to Consider to Prepare Your Site for Local SEO Success

By Ruben Licera | Digital Marketing Strategies

Have you consider some of the Top Website Design Tips for your website? Building a site has always been an exciting process for any web site owner. You have all the freedom in the world to create something that you’ll show to everyone. However, sometimes we get too excited that we tend to forget some things that aren’t relevant to how a site looks. Aesthetics is an integral part in web designing, but that should never end there especially if you want your site to rank up well in SERPs.

Local SEO is something that mustn’t be ignored when designing a site that’s intended for local business. Alongside its creative designs, you must also make sure that your target audiences can easily take a good look at it. Here are some tips for that.

Top Website Design Tips

1.) Planning And Research

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Before you even try web designing, try to iron out all the facts needed for the creation of your site. Who are your target audiences and how are you going to reach out for them? Market and keyword research need to be done beforehand and not afterwards.

If you already have a site created and you’re planning on a redesigning process, then be sure to look up at the data that you have gathered so far. Look for the techniques that have worked until now and try to implement them in your new site. That way you won’t have to start from scratch and instead begin with a solid foundation of proven marketing techniques.

2.) The Framework of your site

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This is where web designing takes place. Your site has to be made with efficiency and visibility in mind. Will they be able to see my site? Will they be able to access it easily? Put these questions into account when picking the right web design for your site.

There are a lot to choose from, but if you’re going to target audiences who are both mobile phone and desktop users then the best way to go about it is through the Responsive Design. However, even though going Responsive widens your target reach, it will be costly – that’s why you need to prioritize planning over anything else first. The said design also is also great for SEO marketing in general, which means it’s also works well with Local SEO.

If you’re redesigning your site, then you must already have information as to what pages in your site get the most traffic, which of them doesn’t or if your site experiences an overall high bounce rate or not. These information are very important as to how you’re going to structure your site so that it can produce high traffic conversions.

3.) A Universal Link

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Google refers this to a term called “canonicalization”. Basically, it means that your domain name will only have one form and any other else will be redirected to it. And of course, you need to apply this into your site. So if you pick over, then make sure pick the first one and use it on your entire site.

If you’re redesigning a site, make sure to keep tabs on your pages, most specifically the ones with the most conversion rates and put a 301 redirect on them so that future access to the previous links will be redirected to the new ones that you have set up.

4.) Use Schema

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When the webcrawlers crawl into your site, they will be looking into your site’s HTML layout. As such, you’ll need to help them index your site by supplying them with structured data about your site. A Schema markup can be efficiently used to opt your site to Local SEO by utilizing your NAP (name, address and phone number) information.

5.) Internal Linking


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Internal links or links that redirect to other pages in the same site are just as important as organic inbound links coming from other sites. You need to set these up so that those Google’s pet spiders can easily index those pages and show them in the SERPs. You can make your site easily accessible by the webcrawlers by developing an HTML sitemap or XML sitemap for them.  

You need to do this correctly if you don’t want the search engines to index the wrong page (e.g bad links). This can be done by using Google’s Webmaster Tools.

6.) Local Content

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Lastly, you need to provide great local content for your site. This will further push your site in Google’s local listings. Local content may include articles with keywords aimed for Local SEO (with specific locations related to the location of the said business). You should continue to do keyword researches on your local area so that you’ll be able to know what are the most competitive keywords in your place.

These articles may be placed in a blog spot within your site. However, you need to make sure that your blog has to be consistent – if you want informative articles then don’t put anything else in there. Your visitors wouldn’t want a commercial pitch on your product if when what they want is more useful information about it.

Another thing to take note of is your company’s NAP. Always make sure that they are placed in an obvious spot in your homepage and also in every other page on your site as well.

Are you satisfied with our Top Website Design Tips? If you have any suggestions, feel free to comment us here below!

Author Bio:

Ruben Licera Jr is a new media enthusiast and has written several articles on internet marketing specifically web design, search engine optimization and social media management. You can follow him via  Google+ and Twitter.

Apr 07

Top Web Design Trends That You Should Master in 2018

By estratx | Digital Marketing Strategies

Want to know some Top Web Design Trends? The world, and everyone in it, is constantly shifting online. Sites have continued to evolve progressively and the developers tirelessly find ways to make web interaction easier for the users. Because of that, different site themes have become obsolete, replaced by new and better ones over the years. We’ve searched high and low to bring you the latest web design trends in 2014. So let’s kick it off below…

Top Web Design Trends

Responsive Design

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Having your site opted for mobile use is imperative. With the advent of iPhones, tablets and more, web surfing is not only limited to the desktop computer. Sites that are able to scale themselves in accordance to the device used have been gaining popularity compared to the ones that aren’t.


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The Flat Design can be described in one word – simplicity. Sites created via this design are meant to be simple yet provides everything that your readers are looking for. Because of its simplistic design, it frees up more space which can be used for other purposes. Most of all, it’s very user friendly.  

Video Content

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Video themed sites aren’t new, but now they’ve been pumped up and have been integrated well into web designing. You can even have moving backgrounds perfectly blended on your site. Depending on how you use it, you can easily deliver a clear message to your viewers with a single clip.


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Nothing beats classic old text content. However, this time, it’s been revamped and is better than ever. Gone are the old fonts – Google now provides a bunch of them for free, giving every site owner a chance to show everyone his/her own personalized message.

Fixed Navigation

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This feature has also been applied to a lot of sites nowadays and for good reason. Sites that have flashing navbars or sidebars might be a pain to navigate into but that’s already a thing of the past with this. Fixed Navigation has literally made our browsing experience way easier.


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Have you ever seen websites that had huge, interchangeable, background wallpapers on their main web page? Apparently, they’re selling like hotcakes now too. And I don’t see why not, seeing as how big the impact they make on the site’s image as a whole. And in the coming the future, parallax websites will surely be the ones to watch out for.

Content Focused Sites – Simplified

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These types of sites don’t rely on visuals and videos that much. They are more inclined to deliver content directly to their users without the need to supply images of the sort. But that’s what makes it so popular as well. The New York Times doesn’t let you run around in circles – it delivers the news, and every text filled content you need, right to your face.


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Informative images and colored typography all rolled into one – this is what defines an infographic image. They deliver useful information whilst being able to provide enjoyment to the ones viewing them. In fact, some of them carry a whole story along with the information and all in all, can be really appealing eye candy.

And because they’re very easy and affordable to produce, it’s no wonder they easily became one of the hottest trends in web designing as of late.

Better Images

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The problem with having so many good images is that they take way too long to load – and when you’re running on low bandwidth it gets even worse. However, developers are optimistic that better and more unique images are going to be developed because of the constantly improving technology that allows for faster loads as well as more sources for better images.

Reality Themed

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Stock photos are becoming really overused and can actually decrease your website’s conversion rate. They’re just becoming a tad bit too obvious and too bland. As the saying goes “a single picture has a whole story behind it”, a real picture of your receptionist on on the phone would be a far better choice than that than blonde model with the headset doing that stereotypical pose.

These reality based website designs are easily considered as one of the top web design trends this year just like the others mentioned above. If we have missed anything about Top Web Design Trends, don’t hesitate to comment below!