Tag Archives for " Web Design "

Web Design Trends
Oct 24

Web Design Trends and Predictions for 2017

By Ruben Licera | Growth Hacking

We are already at the digital age where almost everyone can connect to the Internet with ease. And for every site owner out there, taking note of this change would benefit them the most. That means opting their site to give it more impact, turn in more traffic and ultimately gain more profit. And aesthetics alone doesn’t cut it anymore.

Here are some of the upcoming web design trends this coming 2017.

Mobile Responsive

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Today, most of the people surfing the internet would gladly use their mobile phones over their laptops or desktop units to do so. That’s simply another way of saying that a Responsive web design will the best option of anyone this coming year and most probably, in the coming future. In fact, a recent study shows that mobile online search uses will greatly overtake laptops and desktop internet use in 2017.

So whether you like or not, Responsive will be here to stay, for good. You can either take it and make your site applicable to mobile devices or ignore over half of your potential viewers in the coming future.

Video Marketing will be more crucial to Marketing

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2016 marked a huge change and turn-around of people using and engaging in visual content via social media. Most notable of it is the use of Facebook Video daily views that had increased from 1 billion to 8 billion views in the past year.

Video consumption will still continue to rise as people who prefer to learn more product best by video rather than reading a manual or speaking on a phone.

For companies aiming to reach this market, it is best that they start to invest in explainer videos or learn doing explainer videos from professional creators for their products and services.

Less Clicking More Scrolling

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With the increasing number of people shifting to mobile phone use, it’s only natural that the need for more scrolling pages will only grow. I can’t see why not, as it’s much easier to use, navigate and load pages that way. And in terms of mobile experience, this one rocks.

Flat Design

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Gone are those unnecessarily artistic web designs that may have made everyone gasp in awe 3-5 years ago. What the users want now are more simplistic yet efficient web designs that are easier to use and navigate through. Flat web designs achieve this feat with ease.

This minimalistic approach is much more applicable to mobile users as they can easily browse through it with their smartphones. And because they’re simple, loading these pages won’t be a problem as well. Flat Design is already making its mark now – it will only grow more popular this coming year.

Typography will matter

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Though not exactly applicable when it was first introduced because of its high costs (type-kits were damn expensive back then). However, ever since Google Fonts showed up in the markets, for free, Typography web designs are making their way back into the trend flock again. A perfect blend of creative image and words makes this one a popular web design which would still be in 2017.

Less is More

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Web designs don’t need to be artistic, image filled to draw in viewers. Being too technical and making your site too complex to navigate through will make it much harder for you to get a decent traffic as well. What one needs to aim for now is to provide a basic, simplistic look for their site while not jeopardizing any of its efficiency.

“Simplicity at its best” – sites designed based on these ideals will likely get more exposure than one that isn’t. Keep it concise and straight to the point – don’t make your viewers run around in circles.


Based on how the technology that we have today, it’s easy to predict which would be the hottest trend in the coming year. However, that still doesn’t mean that it would be a hundred percent correct, unless you climbed aboard a time machine and saw the future – that would be great then.


What to Consider When Creating Responsive Design-Friendly Content

How to Craft an Effective E-commerce Video Marketing Strategy

Web design trends predictions for 2015

Flat Colors

Why your typography doesnt need to be readable

Less is more

Apr 09

Top Website Design Tips to Consider to Prepare Your Site for Local SEO Success

By Ruben Licera | Digital Marketing Strategies

Have you consider some of the Top Website Design Tips for your website? Building a site has always been an exciting process for any web site owner. You have all the freedom in the world to create something that you’ll show to everyone. However, sometimes we get too excited that we tend to forget some things that aren’t relevant to how a site looks. Aesthetics is an integral part in web designing, but that should never end there especially if you want your site to rank up well in SERPs.

Local SEO is something that mustn’t be ignored when designing a site that’s intended for local business. Alongside its creative designs, you must also make sure that your target audiences can easily take a good look at it. Here are some tips for that.

Top Website Design Tips

1.) Planning And Research

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Before you even try web designing, try to iron out all the facts needed for the creation of your site. Who are your target audiences and how are you going to reach out for them? Market and keyword research need to be done beforehand and not afterwards.

If you already have a site created and you’re planning on a redesigning process, then be sure to look up at the data that you have gathered so far. Look for the techniques that have worked until now and try to implement them in your new site. That way you won’t have to start from scratch and instead begin with a solid foundation of proven marketing techniques.

2.) The Framework of your site

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This is where web designing takes place. Your site has to be made with efficiency and visibility in mind. Will they be able to see my site? Will they be able to access it easily? Put these questions into account when picking the right web design for your site.

There are a lot to choose from, but if you’re going to target audiences who are both mobile phone and desktop users then the best way to go about it is through the Responsive Design. However, even though going Responsive widens your target reach, it will be costly – that’s why you need to prioritize planning over anything else first. The said design also is also great for SEO marketing in general, which means it’s also works well with Local SEO.

If you’re redesigning your site, then you must already have information as to what pages in your site get the most traffic, which of them doesn’t or if your site experiences an overall high bounce rate or not. These information are very important as to how you’re going to structure your site so that it can produce high traffic conversions.

3.) A Universal Link

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Google refers this to a term called “canonicalization”. Basically, it means that your domain name will only have one form and any other else will be redirected to it. And of course, you need to apply this into your site. So if you pick over, then make sure pick the first one and use it on your entire site.

If you’re redesigning a site, make sure to keep tabs on your pages, most specifically the ones with the most conversion rates and put a 301 redirect on them so that future access to the previous links will be redirected to the new ones that you have set up.

4.) Use Schema

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When the webcrawlers crawl into your site, they will be looking into your site’s HTML layout. As such, you’ll need to help them index your site by supplying them with structured data about your site. A Schema markup can be efficiently used to opt your site to Local SEO by utilizing your NAP (name, address and phone number) information.

5.) Internal Linking


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Internal links or links that redirect to other pages in the same site are just as important as organic inbound links coming from other sites. You need to set these up so that those Google’s pet spiders can easily index those pages and show them in the SERPs. You can make your site easily accessible by the webcrawlers by developing an HTML sitemap or XML sitemap for them.  

You need to do this correctly if you don’t want the search engines to index the wrong page (e.g bad links). This can be done by using Google’s Webmaster Tools.

6.) Local Content

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Lastly, you need to provide great local content for your site. This will further push your site in Google’s local listings. Local content may include articles with keywords aimed for Local SEO (with specific locations related to the location of the said business). You should continue to do keyword researches on your local area so that you’ll be able to know what are the most competitive keywords in your place.

These articles may be placed in a blog spot within your site. However, you need to make sure that your blog has to be consistent – if you want informative articles then don’t put anything else in there. Your visitors wouldn’t want a commercial pitch on your product if when what they want is more useful information about it.

Another thing to take note of is your company’s NAP. Always make sure that they are placed in an obvious spot in your homepage and also in every other page on your site as well.

Are you satisfied with our Top Website Design Tips? If you have any suggestions, feel free to comment us here below!

Author Bio:

Ruben Licera Jr is a new media enthusiast and has written several articles on internet marketing specifically web design, search engine optimization and social media management. You can follow him via  Google+ and Twitter.

Apr 07

Top Web Design Trends That You Should Master in 2018

By estratx | Digital Marketing Strategies

Want to know some Top Web Design Trends? The world, and everyone in it, is constantly shifting online. Sites have continued to evolve progressively and the developers tirelessly find ways to make web interaction easier for the users. Because of that, different site themes have become obsolete, replaced by new and better ones over the years. We’ve searched high and low to bring you the latest web design trends in 2014. So let’s kick it off below…

Top Web Design Trends

Responsive Design

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Having your site opted for mobile use is imperative. With the advent of iPhones, tablets and more, web surfing is not only limited to the desktop computer. Sites that are able to scale themselves in accordance to the device used have been gaining popularity compared to the ones that aren’t.


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The Flat Design can be described in one word – simplicity. Sites created via this design are meant to be simple yet provides everything that your readers are looking for. Because of its simplistic design, it frees up more space which can be used for other purposes. Most of all, it’s very user friendly.  

Video Content

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Video themed sites aren’t new, but now they’ve been pumped up and have been integrated well into web designing. You can even have moving backgrounds perfectly blended on your site. Depending on how you use it, you can easily deliver a clear message to your viewers with a single clip.


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Nothing beats classic old text content. However, this time, it’s been revamped and is better than ever. Gone are the old fonts – Google now provides a bunch of them for free, giving every site owner a chance to show everyone his/her own personalized message.

Fixed Navigation

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This feature has also been applied to a lot of sites nowadays and for good reason. Sites that have flashing navbars or sidebars might be a pain to navigate into but that’s already a thing of the past with this. Fixed Navigation has literally made our browsing experience way easier.


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Have you ever seen websites that had huge, interchangeable, background wallpapers on their main web page? Apparently, they’re selling like hotcakes now too. And I don’t see why not, seeing as how big the impact they make on the site’s image as a whole. And in the coming the future, parallax websites will surely be the ones to watch out for.

Content Focused Sites – Simplified

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These types of sites don’t rely on visuals and videos that much. They are more inclined to deliver content directly to their users without the need to supply images of the sort. But that’s what makes it so popular as well. The New York Times doesn’t let you run around in circles – it delivers the news, and every text filled content you need, right to your face.


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Informative images and colored typography all rolled into one – this is what defines an infographic image. They deliver useful information whilst being able to provide enjoyment to the ones viewing them. In fact, some of them carry a whole story along with the information and all in all, can be really appealing eye candy.

And because they’re very easy and affordable to produce, it’s no wonder they easily became one of the hottest trends in web designing as of late.

Better Images

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The problem with having so many good images is that they take way too long to load – and when you’re running on low bandwidth it gets even worse. However, developers are optimistic that better and more unique images are going to be developed because of the constantly improving technology that allows for faster loads as well as more sources for better images.

Reality Themed

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Stock photos are becoming really overused and can actually decrease your website’s conversion rate. They’re just becoming a tad bit too obvious and too bland. As the saying goes “a single picture has a whole story behind it”, a real picture of your receptionist on on the phone would be a far better choice than that than blonde model with the headset doing that stereotypical pose.

These reality based website designs are easily considered as one of the top web design trends this year just like the others mentioned above. If we have missed anything about Top Web Design Trends, don’t hesitate to comment below!


Mar 28

Learn Local SEO Strategies in 6 Ways

By estratx | Digital Marketing Strategies , SEO for MSMES

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Learn Local SEO Strategies. If you’ve been building your site for quite sometime and it still doesn’t show up on the Google search pages for relevant searches, then you sir, badly need to opt your site for SEO.

Depending on your business range, there are two types of SEO strategies that you can employ – the classic SEO and Local SEO. Now, you only need to use SEO if you want your site to rank on global searches. But if you want to rank your site high up in searches done in your local area, then pick Local SEO – this one is much preferable for small businesses as you get less competition for relevant keyword searches.

Looking for good Local SEO strategies can be a pain, especially if you’re inexperienced when it comes to this aspect. However, the internet is a treasure trove of information so you can be sure to find and learn all about this rather online marketing topic. Here are some ideas as to how you can learn local seo strategy.

Local SEO Strategies in 6 Ways

(1) Learn it from the Others

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Local SEO is not a new fad – it has already existed for some time and strategies for it have already been tested and applied. Use this to your advantage and ask the people who have already done Local SEO for the right strategies. You can do that via message boards and forums – of course you’d need to be in the right place (i.e SEO related forums and such) for your question to get the attention from the right people.

(2) Colleagues

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Before searching the web, you could personally learn a thing or two from colleagues or a friend who have actually used Local SEO on his or her site. Any advice from someone you personally trust can be a great help. However, if you don’t have one a colleague or friend with the necessary experience, well, there are still more ways. Off to number three.

(3) Reading Articles

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SEO related content can be found anywhere on the web. All you need to do is type “Local SEO tips“ on Google’s search bar and see the results. These articles might differ from each other but their aim is the same, so it’s important that you take note of them. Some ideas might be present in one article, but not on the others as it focuses on another aspect of the Local SEO. Gather all the information that you can to get a better idea as to what you need for your Local SEO strategies.

(4) E-Books

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Seasoned SEO veterans often write their own books regarding the topic they’re best at like Chris Everett, an Atlanta SEO Consultant who authored this book. The information that you can get from these books can definitely guide you and give you an idea as to how Local SEO works in detail. You can apply that knowledge to your site by opting it for Local SEO yourself. These books can come in physical or digital forms so you’re free to choose which one you prefer reading the most.

(5) Hire a Consultant

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One of the most effective ways of learning the ways of Local SEO is by learning it directly from the experts themselves. There are a lot of consultants out there that can give you advice as to what you need to do to successfully launch a Local SEO strategy. They can teach you the ropes, tell you what your site lacks and what you need to get the thing it lacked. Hiring a professional SEO consultant might be a little pricey, but it’ll be worth every penny.

(6) Get a Local SEO Package from a Trusted SEO Company

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Last but definitely not the least is to hire Local SEO professionals to opt your site for you. The guys at Web123 can do a bang up job of your site and they can do it for you with a 25% discount (limited time only) – a pretty good deal if you ask me. And as they optimize your site (they’ll of course ask your permission before they can do anything to it) you can watch them do it and learn the process yourself. That’s pretty much a win-win situation for you.

Learning Local SEO is imperative if you want your business to be able to contend with the other businesses in your local area. And if you do it right you can easily gain the upper hand in terms of traffic increase. But don’t forget that traffic won’t mean anything if they aren’t converted into sales. Always make sure that your services are up to par so that you can deliver only the best to your clients.


Mar 28

Effective Web Design Tips from Top Australian Web Designers

By Ruben Licera | Web

What are Effective Web Design Tips? A company’s website lacks the physical means to convince its visitors to tend to their services. That’s why they have to find a way to convert them into potential clients without always having to meet them in person.

The best way to do this is by having a website that can easily capture your visitor’s attention and make them say “I want to stay here a bit longer.”

Want to know about what Effective Web Design Tips?

How to do just that? Well let’s have our experts answer that question below! Here are some web design tips from the top Web Design companies in Australia.

Effective Web Design Tips

1.) Simplicity

Effective Web Design Tips

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Sophistication can sometimes bring more harm than good to a site when it comes to attracting more visitors. Make sure that the moment they see your webpage, they’ll know exactly what your site is all about and what you can offer for them. Don’t make them travel in circles before giving them the information they need – I’m pretty sure they won’t have the patience to do that as they can easily look for another site.

2.) Your Homepage

Effective Web Design Tips

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The homepage is the most important page of your website, seeing as it’s mostly the first page that your visitors will see. And knowing the fact that there are a lot of sites with the same niche as yours, your visitors will basically glance over your homepage to see if you have what they’re looking for. You only have a couple of seconds – use those seconds to grab their attention by tweaking your homepage.

There are a lot of factors that will be involved when setting up the appropriate homepage for your site. First, you’ll need to know who your target audience are and what you want them to do on your site. After that, you can offer your visitors something after getting their information details. Keyword phrases must also be implemented here for SEO reasons as well.

After determining these variables, you can then start working on your homepage. Start with your banner and go from there. Your contact information must be visible enough, add some good, and informative, content about your services. Also you can put some photos and testimonials up from your clients about your services and more.  

3.) Flexibility

Effective Web Design Tips

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With people using different type of devices to connect to the internet, it’s only natural that site owners have to adapt their sites to this change by making them more accessible to these devices. Making your site compatible to mobile phones can bring in a lot of potential traffic as it widens your audience reach. However you have to make sure that your mobile phone users have the same experience with their desktop counterparts when browsing your site – sometimes problems arise when the image sizes or resolution in your site doesn’t scale with the phone’s screen size. By making your site easier to load and to make it easier to access, even by those running devices on low bandwidths.

4.) Call to Action

Effective Web Design Tips

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As have been stressed in the previous steps, you have to tell your visitors what they need to do on the page that they’re in. You need to put CTA (Call to Action) buttons to help them proceed to the next step towards buying from you.

If you want them to call you, then put a call button. If they want a free quote, then put a ‘Free Quote’ button in there. Remember that they’re there for a reason and it’s your responsibility to make sure that they can connect to you more easily so you can provide them with the services they need.

5.) The Usual Form

Effective Web Design Tips

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Though sites vary in aesthetics and purposes, they share several similarities as well. A company logo placed on a conspicuous part of a page linking back to the site’s homepage is a good example. You need to be wary of these things and apply it to your site. Not doing so will leave your visitors confused, as they expect those things to be on your site as well.

6.) Navigation 1 – Browsing Patterns

Effective Web Design Tips

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Set your site the way your target audience usually browse websites. Although it can be tricky to know the exact way your customers are explaining to browse your site, there are patterns and you could use that to determine your web design process.

Some would browse a site via search tabs and some would browse through onsite CTAs – some would be more inclined to browsing image induced sites and some would prefer texts. Try to cater to all of them by applying these in your site.

7.) Navigation 2 – Sitemaps

Sitemaps are a page or a section where you usually list the location for all the webpages on your site. This makes it easier for anyone, including yourself, to navigate the whole site and see how many pages are in it all in all. It’s also a good way to opt your site for SEO.

8.) Quick Load = Quick Access = Better

Effective Web Design Tips

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Having HD images littering your site isn’t always good – it can even be bad sometimes. You have to take into account that you’re creating the site for your visitors. You have to make it accessible enough for them to browse around without any difficulty, otherwise, those loading pages would result in you losing traffic.

9.) Consistency with the rest of the pages

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Theme-wise, you don’t need to go overboard when designing your other web pages. Just apply the same design to the rest of them.


Have you learned about our Effective Web Design Tips from the Top Australian Web Designers? Comment here below and let us know.